Lazy Afternoon Vintage is a personal styling business based in Panama City, Florida, that strives to help individuals find their own style while avoiding fast fashion. This business makes sustainability more accessible with the help of personal stylists that give clients a new wardrobe of beautiful clothing sourced from vintage or second-hand clothing stores.

The branding for this business features a neutral color palette and an elegant typeface. A monogram element is included in the branding suite, nodding to the monogram logos commonly used in vintage fashion.